STRATEGY, PLAN AND GOALS The strategy that drives business outcomes. A plan that is actionable and incorporates best practices. The defined goals are realistic and measurable.
CHANNEL MIX AND BUDGETS SEO vs. PPC advertising? Google vs. Facebook? We recommend channels that will work for your business. We consult with you to allocate budgets to achieve maximum ROI from each channel.
METRICS AND REPORTING Define performance metrics that drive ROI for business. Setup attribution and reporting and choose specific tools for effective decision making.
OPTIMIZE FOR PERFORMANCE Ongoing strategy and campaigns to drive scale and performance. Set up analytics and tracking to effectively iterate on data patterns.